Cameron Fulton

Shopify Expert & Developer with 9+ years inside Shopify — building scalable, high-performing e-commerce solutions for global brands.

Open to work

Working hours availability:

9-5pm NZT

Contact

About

I’m Cameron Fulton, a Shopify Expert, Developer, and Founder of Plus 5 Designs, based in Dunedin, New Zealand. With over 14 years of cross-industry experience and 9+ years working directly in the Shopify ecosystem, I’ve partnered with high-growth brands across New Zealand, Australia, and globally to create scalable, high-performing e-commerce solutions.

My background includes multiple impactful roles at Shopify itself — from Escalated Theme Support Senior Specialist to Plus Support Lead and Internal Business Operations Senior Specialist. Today, I combine that insider knowledge with agency leadership to deliver technical precision, strategic insight, and long-term growth for merchants.

Services

Primary service: Shopify Development

Other Services

  • Custom theme development & optimization
  • Bespoke app development & integrations
  • Advanced Liquid/JavaScript/CSS coding
  • Technical troubleshooting & performance enhancements

Shopify Services and Experience

  • Shopify Plus strategy & implementation
  • Conversion Rate Optimization (CRO) & UX improvements
  • Shopify Flow automations & custom workflows
  • E-commerce growth strategy & reporting
  • Staff training, onboarding, and technical documentation

Skills and Technologies Notes

  • Languages & Frameworks: Liquid, JavaScript, jQuery, HTML, CSS, SCSS
  • Shopify: Custom themes, Shopify Plus, Shopify Flow, Functions, Apps, API integrations
  • Tooling: GitHub, Vercel, Gadget, Postgres/Prisma, Google Sheets automation, Discord/Slack integrations
  • Other Skills: Leadership, project management, stakeholder collaboration, cross-functional communication

Portfolio References

  • The Blue Space (Australia) – Custom Shopify theme development and CRO optimization.
  • Rose and Thorne (NZ & AUS) – Shopify Plus implementation, theme rebuilds, Store credit ecosystem and advanced customer flows.
  • Stolen Girlfriends Club – Advanced Liquid customizations and Shopify Flow automation.
  • Edwards & Co (NZ & AUS) – Custom integrations and scalable Shopify solutions.
  • Lamington – Theme rebuild with performance optimization.
  • Bear & Moo – Shopify development and support.
  • Love That Leaf – Shopify development and support.

Industry Experience

  • I specialize in blending technical execution with business strategy. My experience allows me to speak both “developer” and “merchant,” ensuring projects are delivered with precision while driving measurable business outcomes.